| RESPONSIBILITIES:
* Create, maintain and monitor social networking properties; build and engage social network communities
* Create web-based content (video, audio, graphic, text) for use in social networking, website, and mobile communities
* Create and implement marketing and research campaigns to online communities
* Analyze and make recommendations regarding traffic and activity on community properties
* Make overall marketing recommendations based on social activity and insight
* Manage daily relations with assigned artist contacts (manager, marketing team, etc.)
* Build visibility for artists and projects by working with third-party lifestyle, music, and country genre websites, artist-managed websites, review sites, blogs, music destination websites, etc.
* Identify and evaluate new technology marketing/sales companies and opportunities
* Collaborate with internal marketing, radio promotion and sales departments to develop digital portion of project marketing plans
* Archive created content |